Keeping the team informed about product changes
Product data changes every day: a supplier raises prices, a bestseller goes out of stock, a new product line appears, an import fails. Each of these matters to someone on the team, but rarely to everyone. When information does not reach the right person, marketing advertises products that are gone, sales quotes old prices, and nobody notices the failed import until customers complain.
Who needs to know what
- Purchasing: supplier price increases, products disappearing from supplier lists, suppliers whose files did not arrive.
- Marketing: advertised products going out of stock, new products worth promoting, price changes on featured items.
- Sales and support: price changes, discontinued products, longer delivery times.
- Whoever runs the catalog: failed imports, unusual price changes, products without categories or images.
Notify about exceptions, not routine
A message after every successful update quickly becomes noise that everyone ignores. Useful notifications are about things that need a decision:
- an import failed or contained far fewer products than usual;
- prices in a category changed by more than a set percentage;
- products from an active ad campaign went out of stock;
- a supplier added a large batch of new products.
Use a regular digest for the rest
A weekly summary of what changed works well for information that is useful but not urgent: new products, discontinued products, average price changes by category, competitor price movements.
Keep a log
When something goes wrong, the first question is "what changed?". A log of imports, rule changes and bulk edits with dates answers it in minutes instead of hours.
Make responsibility clear
Every type of notification should have one person who acts on it. A message sent to the whole team often means nobody takes action.
Where YfiFX helps
YfiFX shows what changed with each import: new products, products that disappeared and price changes, displayed on charts over time. Import results let you check whether supplier files arrived and were processed. This gives the team a shared, up-to-date view of the catalog, so purchasing, marketing and sales work from the same information.
Set it up once. YfiFX does the rest
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