Connecting product data to your marketing channels
Shopping ads, marketplace listings, price comparison sites, e-mail campaigns with product blocks: all of them depend on product data. When the data in these channels lags behind the store, you pay for clicks on products that are out of stock or show a price the customer will not find on the site. Keeping marketing channels connected to current catalog data is one of the simplest ways to stop wasting budget.
Where product data goes in marketing
- Product feeds for shopping ads and comparison sites.
- Marketplaces, which need complete listings with their own required fields.
- Retargeting, which shows customers the products they viewed.
- E-mail and messaging campaigns with product recommendations.
What makes a feed work
Accurate price and availability
Advertising platforms check that the price and stock in the feed match the landing page. Mismatches lead to rejected products or suspended accounts.
Good titles
In shopping ads, the title is the main text the customer sees. Brand, model and the key characteristic usually work better than the supplier's internal name.
Complete attributes
Brand, barcode, category, colour and size help platforms show the product for the right searches.
Quality images
A clear main image on a neutral background, without watermarks or added text.
Keep feeds in sync
The feed should be generated from the same data as the store, on the same schedule. If prices are recalculated in the morning, the feed should be regenerated right after, not once a week.
Use separate feeds for separate goals
One feed for everything is rarely optimal. You might exclude low-margin products from paid ads, limit a marketplace feed to products with enough stock, or use a different price type for a channel with commission.
Feeds with YfiFX
YfiFX generates product feeds in XML, YML, CSV and other formats from your Master price list, alongside exports to store platforms and marketplaces such as Prom.ua. Each export can have its own selection of products, fields and price type. Because feeds are created in the same scheduled run that imports supplier data and recalculates prices, they stay consistent with your store. AI-generated descriptions and enriched attributes go into the feeds as well.
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